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Privacy Policy

Last updated:02 July 2025

At Aurum Gems ("we", "our", or "us"), we are committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following data about you:

  • Personal Information: Name, email address, postal address, phone number.

  • Payment Information: Payment card details (handled securely via third-party processors).

  • Order Information: Items purchased, delivery address, order history.

  • Account Information (if applicable): Login details, preferences.

  • Marketing Preferences: Newsletter sign-ups, communications.

  • Usage Data: Your IP address, browser type, time zone, device type, pages visited.

2. How We Use Your Information

We use your data to:

  • Process and deliver your orders.

  • Communicate order updates and respond to queries.

  • Send you marketing and promotional materials (if you have opted in).

  • Improve our website, services, and customer experience.

  • Comply with legal or regulatory obligations.

3. Lawful Basis for Processing

We rely on the following legal bases:

  • Performance of a contract – for processing your orders.

  • Consent – for email marketing and optional cookies.

  • Legal obligation – for tax or accounting requirements.

  • Legitimate interest – to improve our services and prevent fraud.

4. Sharing Your Data

We may share your information with:

  • Payment providers (e.g., Stripe, PayPal) for secure transactions.

  • Delivery partners (e.g., Royal Mail, DPD) to ship your items.

  • Marketing platforms (e.g., Mailchimp, Meta Ads) if you opt-in.

  • Analytics tools (e.g., Google Analytics) to analyse web traffic.

We never sell your personal data.

5. International Transfers

If we transfer your data outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses.

6. Data Retention

We retain your data for as long as necessary:

  • For order and tax purposes: usually up to 6 years.

  • For marketing: until you withdraw your consent.

  • For analytics: anonymised or deleted after [insert period, e.g., 2 years].

7. Your Rights

You have the right to:

  • Access the personal data we hold about you.

  • Request correction or deletion.

  • Withdraw consent for marketing.

  • Object to or restrict processing.

  • Data portability (receive your data in a portable format).

  • Complain to the Information Commissioner’s Office (ICO) if unhappy.

To exercise your rights, contact us at: sales@aurumgems.com

8. Cookies

We use cookies to:

  • Enable core site functionality.

  • Analyse website usage.

  • Personalise content or marketing (if consented).

You can manage cookie settings in your browser or through our cookie banner.

9. Contact Us

If you have questions about this policy or your data, contact:

Aurum Gems
1 DN21 1FX
Email: sales@aurumgems.com

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